The client’s relocation to a landmark urban office marked a major cultural shift. To ease employee concerns and reinforce brand identity, we developed an immersive environmental graphics system that balanced heritage with innovation—transforming the new space into a dynamic yet familiar workplace.
The approach
Leveraging the company’s core values and visual language, we translated its legacy of dependable service into a physical experience. Key elements included:
Materiality: Natural wood and industrial-grade materials from the client’s product ecosystem anchored the design, blending functionality with brand authenticity.
Color & Imagery: The brand’s signature accent color was used strategically for impact, while black-and-white halftone graphics paid homage to its printed catalog heritage.
Typography & Signage: Clean, modern typefaces paired with tactile signage created a progressive aesthetic rooted in tradition.
The destination
The environmental graphics system unified the workspace, visually narrating the company’s story through curated moments—from intuitive wayfinding to historical references—ensuring employees felt connected to the brand’s past and future. The result was a cohesive, branded environment that reassured and inspired, mirroring the organization’s evolution into a vibrant urban hub.
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