One of Australia's leading gaming houses looking for an identity
Click
Standing out as glitch perfect in the booming E-sports industry
The storyline
The rise of esports has transformed competitive gaming into a leading entertainment industry. A group of elite gaming influencers united under one roof to hone their skills, compete as teams, and expand their global reach—creating a unique shared-living content ecosystem.
The Challenge
While each influencer brought their own established personal brand, the collective "Click House" lacked a cohesive visual identity. The group—comprised of top YouTubers, award-winning gamers, and popular Twitch streamers—already averaged over 1M views per piece of content, but needed a unified brand to strengthen their collaborative presence.
The Cheat Code
Drawing inspiration from the energy of late-night gaming sessions, the branding system combined:
A moody, neon-infused palette (deep greens and electric blues)
Glitch effects and digital distortion motifs
Flexible design elements that incorporated individual influencers’ branding
The Gameplay
Focused on social media—their primary fan-engagement channel (Twitch, YouTube, Twitter, Instagram)—the identity balanced group cohesion with room for personal expression, ensuring seamless integration for announcements, streams, and cross-platform content.
The new visual system elevated the collective’s professionalism while preserving their authentic, high-energy gaming culture—helping solidify their position as a powerhouse in the esports talent space.
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